Women Empowerment in Tourism and Hospitality: Challenges and Opportunities in Digital Marketing

Women Empowerment in Tourism and Hospitality: Challenges and Opportunities in Digital Marketing explores the evolving role of women in the global tourism and hospitality industry, with a particular focus on how digital marketing is reshaping opportunities for leadership, entrepreneurship, and professional growth.

The book brings together research-driven perspectives, case studies, and real-world applications to highlight both the challenges and opportunities associated with women’s empowerment in tourism. It explores key issues such as gender stereotypes, digital visibility, leadership gaps, and socio-cultural constraints, while also showcasing how women are leveraging digital tools to build influence, create entrepreneurial ventures, and strengthen community-based tourism initiatives.

The volume is structured across nineteen chapters, providing a comprehensive exploration of women’s empowerment in tourism and the transformative impact of social media on women’s empowerment across Asia. Subsequent chapters present bibliometric insights and comparative studies from India, Madagascar and Indonesia, examining gender stereotypes in the tourism and hospitality sector. Additional chapters highlight the broader impact of digital marketing on women’s success in tourism, including case studies on sustainable development, digital entrepreneurship, and work–life balance among female leaders. The final chapters address the “wander woman” phenomenon in digital content creation and provide policy recommendations for addressing persistent gender inequalities in tourism and hospitality.

Key Features

- Comprehensive examination of women’s empowerment in tourism through digital marketing perspectives
- Integration of global case studies from Asia, Africa, and Europe
- Analysis of social media, digital entrepreneurship, and influencer-driven tourism promotions with insights into gender stereotypes, leadership barriers, and workplace inclusion
- Coverage of women-led entrepreneurship in hospitality, food tourism, and handicrafts with a strong emphasis on sustainability, community empowerment, and digital transformation
- Policy recommendations and best practices for gender-inclusive tourism development

Target Readership:

The primary audience includes researchers, academics, and professionals in tourism management, hospitality studies, gender studies, and digital marketing.

Editor(s):

Kuldeep Singh
Amity School of Hospitality
Amity University
Gurugram, Haryana
India

Viana Hassan
European Tourism and Events Training Academy
Naxxar, Malta, American University
Bormla
Malta

Ahmad Rasmi Albattat
Asia Pacific University of Technology and Innovation
Kuala Lumpur
Malaysia

Jeetesh Kumar
Faculty of Social Sciences & Leisure Management
Taylor’s University
Subang Jaya
Malaysia

Contributor(s):

Aqsa Anwar
Department of English
GIFT University
Gujranwala, Punjab
Pakistan

Ankur Kumar Agrawal
Institute of Business Management and Commerce Mangalayatan University
Aligarh, Uttar Pradesh
India

Amrik Singh
School of Hotel Management and Tourism
Lovely Professional University
Phagwara, Punjab
India

Axita Thakkar
Faculty of Management Studies
Parul Institute of Management & Research, Parul University
Vadodara, Gujarat
India

Aashka Thakkar
Faculty of Management Studies
Parul Institute of Management & Research, Parul University
Vadodara, Gujarat
India

Anita Maharani
Department of Management
BINUS Business School Master Program, Bina Nusantara University
Jakarta
Indonesia

Ansar Abbas
Department of Management Sciences
Hamdard University Islamabad
Islamabad
Pakistan

Cheryl Marlitta Stefia
Faculty of Economics and Business, Universitas Kristen Duta Wacana
Yogyakarta
Indonesia

Fernanda Pereira
Centre for Research, Development and Innovation in Tourism (CITUR), Polytechnic Institute of Beja
Beja 7800-295
Portugal

Gina Alcoriza
Asian Institute of Tourism, University of the Philippines Diliman
Quezon
Philippines

Kratika Gupta
Department of Management
Agrawan Heritage University
Agra, Uttar Pradesh
India

Kuldeep Singh
Amity School of Hospitality , Amity University
Gurugram, Haryana
India

Kushal Goel
Department of Commerce
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Maria Adelaide Tareco
Centre for Research, Development and Innovation in Tourism (CITUR), Polytechnic Institute of Beja
Beja 7800-295
Portugal

Maria Isabel Valente
Centre for Research, Development and Innovation in Tourism (CITUR), Polytechnic Institute of Beja
Beja 7800-295
Portugal

Mufleha Zulfiqar
Department of Management Sciences
Bahria University Islamabad
Islamabad
Pakistan

Malika Pahwa
Department of Commerce
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Mandeep Bharti
Department of Hotel Management and Tourism
Lovely Professional University
Phagwara, Punjab
India

Muskan Chaurasia
School of Management, National Institute of Technology
Rourkela, Odisha
India

Neelum Rasheed
Department of Management Sciences
Bahria University Islamabad
Islamabad
Pakistan

Nikhat Jahan
Department of Humanities and Social Sciences
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Nandini Pandey
School of Biological & Behavioral Sciences
Queen Mary University of London
London
England

Norashikin Ali Amat
Eduwrite Resources
Perlis
Malaysia

Prince Vohra
School of Management Studies
CGC University
Mohali, Punjab
India

Robin Verma
School of Hotel Management
Chhatrapati Shahu Ji Maharaj University
Kanpur, Uttar Pradesh
India

Richa Thapliyal
Department of Humanities and Social Sciences
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Rohit Chauhan
Mittal School of Business, Lovely Professional University
Phagwara, Punjab
India

Rakotoarisoa Maminiaina Heritiana Sedera
ISCAM Business School
Antananarivo
Madagascar

Rakotoarisoa Maminirina Fenitra
Faculty of Management, Universiti Teknologi Malaysia
Johor Bahru
Malaysia

ASTA Research Center
Antananarivo
Madagascar

Rakotovao Finaritra Manovosoa
ISCAM Business School
Antananarivo
Madagascar

Rinki Verma
School of Management, Babu Banarasi Das University
Lucknow, Uttar Pradesh
India

Rajeev Kumar Panda
School of Management, National Institute of Technology
Rourkela, Odisha
India

Sónia Vieira
Centre for Research, Development and Innovation in Tourism (CITUR), Polytechnic Institute of Beja
Beja 7800-295
Portugal

Syed Bilawal Ali Shah
Department of Applied Sciences
Curtin University
Miri, Sarawak
Malaysia

Syed Haider Ali Shah
Department of Business Administration
Faculty of Managerial Sciences, Abdullah Gul University
Kayseri
Türkiye

Sanjeev Kumar
School of Hotel Management and Tourism
Lovely Professional University
Phagwara, Punjab
India

Salini Devi Rajendran
Taylor’s Culinary Institute, Faculty of Social Sciences and Leisure Management, Taylor's University
Subang Jaya, Selangor
Malaysia

Food Security & Nutrition Impact Lab, Taylor’s University
Subang Jaya, Selangor
Malaysia

Subir Kumar Malakar
Amity School of Hospitality, Amity University
Gurugram, Haryana
India

Simran Kaur
Amity School of Hospitality, Amity University
Gurugram, Haryana
India

Sidharth Srivastava
School of Hospitality
Galgotias University
Greater Noida, Uttar Pradesh
India

Savita Sharma
Skill Department of Tourism & Hospitality
Shri Vishwakarma Skill University
Palwal, Haryana
India

Sonali Patre
Skill Department of Tourism & Hospitality
Shri Vishwakarma Skill University
Palwal, Haryana
India

Shipra Agarwal
Department of Commerce
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Shweta Pandey
Department of Botany
Govt. College For Girls Sec-14
Gurugram, Haryana
India

Siti Aishah Edros
School of Tourism, Hospitality and Event Management (STHEM)
Universiti Utara Malaysia
Sintok, Kedah
Malaysia

Saud Gulzar Ahmad
School of Hotel Management and Tourism
Lovely Professional University
Phagwara, Punjab
India

Samiksha Jain
Department of Psychology
The NorthCap University
Gurugram, Haryana
India

Shubhra Mishra
School of Management, Babu Banarasi Das University
Lucknow, Uttar Pradesh
India

Tanuja
Department of Hotel Management and Catering Technology, School of Business Management
IFTM University
Moradabad, Uttar Pradesh
India

Tanya Rawal
Department of Commerce
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

Vikas Deep
Department of Business Studies
Punjabi University
Patiala
India

Vanshika Agarwal
Department of Commerce
Graphic Era (Deemed to be University)
Dehradun, Uttarakhand
India

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