Introduction

Women Empowerment in Tourism and Hospitality: Challenges and Opportunities in Digital Marketing explores the evolving role of women in the global tourism and hospitality industry, with a particular focus on how digital marketing is reshaping opportunities for leadership, entrepreneurship, and professional growth.

The book brings together research-driven perspectives, case studies, and real-world applications to highlight both the challenges and opportunities associated with women’s empowerment in tourism. It explores key issues such as gender stereotypes, digital visibility, leadership gaps, and socio-cultural constraints, while also showcasing how women are leveraging digital tools to build influence, create entrepreneurial ventures, and strengthen community-based tourism initiatives.

The volume is structured across nineteen chapters, providing a comprehensive exploration of women’s empowerment in tourism and the transformative impact of social media on women’s empowerment across Asia. Subsequent chapters present bibliometric insights and comparative studies from India, Madagascar and Indonesia, examining gender stereotypes in the tourism and hospitality sector. Additional chapters highlight the broader impact of digital marketing on women’s success in tourism, including case studies on sustainable development, digital entrepreneurship, and work–life balance among female leaders. The final chapters address the “wander woman” phenomenon in digital content creation and provide policy recommendations for addressing persistent gender inequalities in tourism and hospitality.

Key Features

• - Comprehensive examination of women’s empowerment in tourism through digital marketing perspectives
• - Integration of global case studies from Asia, Africa, and Europe
• - Analysis of social media, digital entrepreneurship, and influencer-driven tourism promotions with insights into gender stereotypes, leadership barriers, and workplace inclusion
• - Coverage of women-led entrepreneurship in hospitality, food tourism, and handicrafts with a strong emphasis on sustainability, community empowerment, and digital transformation
• - Policy recommendations and best practices for gender-inclusive tourism development

Target Readership:

The primary audience includes researchers, academics, and professionals in tourism management, hospitality studies, gender studies, and digital marketing.