Chapter 1

Thinking and Experimenting

Eugene Galanter, Howard Moskowitz and Matthias Silcher


So, how do we go about exploring notions of psychological economics? How are we to set up studies to learn about the nature of the psychology in ‘our heads’, about how we respond to the economics of goods and services? How are we to measure happiness? We are going to do two types of experiments (one independent variable at a time, as well as a questionnaire). We’ll look at happiness and pleasure using those experiments. We may stray a bit from conventional happiness to the joy of sensation, but in the end, you’ll understand the bases of the experimental method applied to the problem.

Total Pages: 1-11 (11)

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