Editors: Narendra Kumar, Pradipta Banerjee

AI-Driven Entrepreneurship: Strategies for Financial Success in Startups and Economies

eBook: US $49 Special Offer (PDF + Printed Copy): US $104
Printed Copy: US $79
Library License: US $196
ISBN: 979-8-89881-298-0 (Print)
ISBN: 979-8-89881-297-3 (Online)
Year of Publication: 2026
DOI: 10.2174/97988988129731260101

Introduction

AI-Driven Entrepreneurship: Strategies for Financial Success in Startups and Economies explores how AI enhances innovation, optimizes operations, strengthens risk management, and drives economic development across both emerging and advanced markets.

The book brings together global research, case studies, and conceptual insights, presenting diverse applications of AI—from startup transformation in India and fintech advances to rural tourism, UPI adoption, healthcare innovation, digital marketing, and financial forecasting. With contributions from scholars and practitioners across India, Nepal, Spain, and beyond, the book provides a broad international perspective on the opportunities and challenges of AI-driven entrepreneurship.


Key Features

  • - Integrates multidisciplinary perspectives from commerce, economics, and management.
  • - Presents real-world case studies and empirical research across diverse industries and global contexts.
  • - Examines AI’s impact on financial forecasting, risk mitigation, human capital, tourism, digital marketing, and emerging technologies.
  • - Combines theoretical frameworks with practical tools and strategic insights for startups and enterprises.
  • - Guides readers on leveraging AI for innovation, operational efficiency, and sustainable business growth.

Target Readership :

Academics, researchers, business students, entrepreneurs, startup founders, and corporate strategists.

Foreword

- Pp. i
Ganga Prasad Prasain*
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Preface

- Pp. ii-iii (2)
Narendra Kumar*, Pradipta Banerjee*
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List of Contributors

- Pp. iv-v (2)

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Impact of Entrepreneurship on the Growth of Future India: Remodeling of Startups with Artificial Intelligence

- Pp. 1-7 (7)
Rupak Karmakar*

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Impact of AI-enabled Social Media on Rural Tourism Entrepreneurship: An Empirical Study on Sundarbans, West Bengal

- Pp. 8-26 (19)
Dhananjoy Ghosh, Nirmal Chandra Roy*

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Analyzing the Impact of Artificial Intelligence on UPI Adoption and Start-Up Growth: A Study of Transaction Efficiency and Consumer Behaviour

- Pp. 27-71 (45)
Rupsa Mahapatra*, Ajit Kumar Sabat, Sonali Mohapatra, Rajani Agrawalla

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Artificial Intelligence as a Catalyst for Innovation in Startups and Finance

- Pp. 72-91 (20)
Anita Kumari, Pooja Thakur*

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AI-Driven Human Capital Management and Financial Risk Mitigation: A Micro-Level Study on Optimizing Workforce Costs and Startup Resilience

- Pp. 92-116 (25)
Shyamasundar Tripathy*, K. Hema Divya, B. Vamsi Krishna, Atanu Talukdar

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Impression of AI-Powered Financial Prognostication on Business Strategy and Risk Management

- Pp. 117-127 (11)
K.V. Rama Murthy*, Ch. Anudeep

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AI-Driven Strategies for Financial Success in Start- Ups and Economies

- Pp. 128-135 (8)
Sushanta Kumar Tarai*, Snigdharani Panda, Jose Jesus Delgado Pena

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AI Adoption and Financial Success of Startups: Evidence from Odisha

- Pp. 136-154 (19)
Kishore Kumar Das*, Aditya Prasad Sahoo

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Impact of Artificial Intelligence on Human Resource Functions in Nepalese Organizations

- Pp. 155-168 (14)
Sumit Pradhan*, Monika Thapa, Radhe Shyam Pradhan

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Exploring AI's Role in Startup Success: A Framework for Future Entrepreneurs

- Pp. 169-184 (16)
Sanjeeb Kumar Dey*, Debabrata Sharma

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Harnessing Financial Technology (FinTech) for Startup Optimization: Insights into Efficiency, Cost Management, and Growth

- Pp. 185-201 (17)
Sudin Bag*, Kousik Mandal, Nilanjan Ray

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Artificial Intelligence in Digital Marketing for Startups: Tools, Strategies, Challenges, and Real- World Applications

- Pp. 202-214 (13)
Akshay M*, Nisa James

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Mechanisms of Online Gambling Platforms and Their Impact on Financial Outcomes: A Model of Successful Gamblers' Strategies, Accessibility and Outcomes

- Pp. 215-226 (12)
Rachita Sharma*, Meenakshi Chawla, Priyanka Chawla

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Empowering Start-up Economies: AI-Enabled Financial Decision-Making

- Pp. 227-236 (10)
Rachita Sharma*, Jyoti Gupta

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Subject Index

- Pp. 237-240 (4)
Narendra Kumar, Pradipta Banerjee
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