The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management

The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management is an immersive exploration centred on the convergence of the Metaverse and Big Data, demonstrating how virtual environments, AI-driven insights, and data-centric decision-making are transforming marketing performance and supply chain efficiency.

Beginning with the foundational architecture of the Metaverse and its influence on evolving consumer behaviour, the book transitions into the practical application of Big Data Analytics for demand forecasting, logistics optimisation, and customer engagement. It examines the use of virtual reality (VR) in supply chain design, artificial intelligence and deep learning for predictive analytics, and the implementation of cybersecurity, governance, and data privacy frameworks within immersive digital platforms.

Blending strategic foresight with practical frameworks, the book offers a holistic roadmap for navigating digital risk, unlocking new revenue streams, and fostering sustainable business innovation in next-generation digital ecosystems.

Key Features

- Comprehensively explores Metaverse architecture and its impact on marketing and supply chain ecosystems.
- Practical applications of Big Data Analytics for demand forecasting, logistics optimisation, and customer intelligence.
- Insights on the usage of AI and deep learning for predictive and prescriptive analytics.
- In-depth discussion and strategic insights on cybersecurity, data privacy, and governance in virtual environments.
- Industry-focused and case-based perspectives linking immersive technologies to real-world business outcomes.

Target Readership :

Students, academics, executives and other professionals specialising in Big Data and digital innovation.

Editor(s):

Vijay Prakash Gupta
Institute of Business Management
GLA University
Mathura, U.P.
India

Sandeep Kautish
Institute of Innovation (IoI)
Physics Wallah Limited
Noida
India

Korhan Cengiz
Department of Electrical Engineering
Prince Mohammad Bin Fahd University
Al Khobar
Kingdom of Saudi Arabia

Contributor(s):

Anupam Sharma
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University)
Mullana-Ambala, Haryana, 133207
India

Akanksha Aggarwal
Institute of Business Management
GLA University
Mathura
India

Anthony Bagherian
International School of Management (ISM)
International School of Management (ISM)
Paris, 75007
France

Amit Pandey
Amity Business School
Amity University
IMS Ghaziabad, Uttar Pradesh
India

Ankur Kumar Rastogi
School of Management
Avantika University
Madhya Pradesh
India

Arpita Srivastava
GL Bajaj Institute of Management and Research
Greater Noida, Uttar Pradesh, 2013061
India

Aditi Sharma
Department of Commerce
Indira Gandhi University-Meerpur
Haryana
India

Budesh Kanwer
Department of Artificial Intelligence & Data Science
Poornima Institute of Engineering and Technology
Jaipur, Rajasthan
India

B. Arshad
Amity Institute of Liberal Arts
Amity University
Mumbai, Maharashtra
India

Bhupinder Singh
Department of Law
Sharda University
Greater Noida
India

C. P. Poojadevi
Department of Business and Economics
Modern College of Business and Science
Muscat
Sultanate of Oman

Christian Kaunert
Depatment of Law
Dublin City University
Dublin
Ireland

Chandramowleeswaran Gnanasekaran
Department of Commerce and Business Administration
Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Avadi, Chennai
India

Chauhan Jyoti
Faculty of Commerce and Management
SGT University
Gurugram
India

Durgeshwary K.
Bachelor of Science in Clinical Psychology, Amity, Institute of Behavioural and Allied Sciences
Amity University
Mumbai, Maharashtra
India

Elizabeth George
Department of Management
DC School of Management and Technology
Vagamon, Kerala
India

Fathima Beevi
Institute of Business Management
GLA University
Mathura
India

Faizi Weqar
Department of Commerce
Muhammad Ali Jauhar University
Uttar Pradesh
India

Ganesh R. Sankar
Department of Management Studies
Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology
Chennai
India

Gupta Nidhi
Amity School of Business
Amity University Uttar Pradesh
Noida
India

Gupta Vandana
Department of Management
G.L Bajaj Institute of Technology and Management
Greater Noida
India

Harshi Garg
School of Commerce and Management
IIMT University
Meerut, U.P
India

J. Sudarvel
Department of Management Studies
Karpagam Academy of Higher Education
Coimbatore, 641021
India

J. Smruthymol
Department of Management Studies
Karpagam Academy of Higher Education
Coimbatore, 641021
India

Jenifer Lawrence
Department of Management
Woldia University
Amhara Region
Woldia, Ethiopia

Jaya Yadav
Amity Business School
Amity University
IMS Ghaziabad, Uttar Pradesh
India

John Walsh
English Program
Krirk University
Bangkok City
Thailand

Kondala
GITAM School of Business
GITAM (Deemed to be University)
Visakhapatnam
India

Khan Parvez
Department of Business
Atria University
Bangalore
India

Khushi Jain
School of Management
Avantika University
Madhya Pradesh
India

Monika Dandotiya
Department of Computer Science and Engineering
Poornima University
Jaipur, Rajasthan
India

Mayur D Jakhete
Department of Electronics
Pimpri Chinchwad University
Pune, Maharashtra
India

Malla Jogarao
Visiting Faculty, School of Maritime Management
Indian Maritime University
Visakhapatnam
India

Manoj Govindaraj
Department of Management Studies
Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Avadi, Chennai
India

M. S. R. Mariyappan
School of Management
Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Avadi, Chennai
India

Mohammad Kashif
Department of Management Studies
Graphic Era Deemed to be University
Dehradun
India

Navya Mangla
Nilkamal School of Mathematics, Applied Statistics & Analytics
NMIMS University
Mumbai
India

Nidhi Srivastava
GL Bajaj Institute of Management and Research
Greater Noida, Uttar Pradesh, 2013061
India

Pankaj Rahi
School of Computer Applications
Lovely Professional University
Punjab
India

P. Easwaran
Department of Management Studies
Karpagam Academy of Higher Education
Coimbatore, 641021
India

P. Nagaraj
Department of Computer Science and Engineering, School of Computing
SRM Institute of Science and Technology
Tiruchirappalli, SRM Nagar, Trichy
India

Pooja
Department of Commerce
Indira Gandhi University-Meerpur
Haryana
India

Reena Agnihotri
Department of Computer Science & Engineering
GNA University
Phagwara, Panjab
India

Ravi Thirumalaisamy
Department of Management Studies
Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology
Chennai
India

Ramesh Krishnan
Institute of Business Management
GLA University
Mathura
India

Rushina Singhi
Nilkamal School of Mathematics, Applied Statistics & Analytics
NMIMS University
Mumbai
India

Shivani Bajaj
MM Institute of Management
Maharishi Markandeshwar (Deemed to be University)
Mullana-Ambala, Haryana, 133207
India

Sai Jyothika G.A.
Department of Management & Commerce
Sri Sathya Sai Institute of Higher Learning
Anantapur, Andhra Pradesh
India

Shebin Sharief
Department of Management
DC School of Management and Technology
Vagamon
India

Shidas Muhammed
Institute of Business Management
GLA University
Mathura
India

Sundareswaran N.
Department of Computer Science and Engineering, School of Computing
Kalasalingam Academy of Research and Education
Krishnankoil
India

Shebin Sharief
Department of Management
DC School of Management and Technology
Vagamon, Kerala
India

Shidas Muhammed
Department of Management
DC School of Management and Technology
Vagamon, Kerala
India

Shahid Alam
College of Administrative and Financial Sciences
Saudi Electronic University
Riyadh
Kingdom of Saudi Arabia

Samridhi
Department of Commerce
Indira Gandhi University-Meerpur
Haryana
India

Vijay Prakash Gupta
Institute of Business Management
GLA University
Mathura, U.P.
India

Vijit Chaturvedi
Amity Business School
Amity University
IMS Ghaziabad, Uttar Pradesh
India

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