Artificial Intelligence in Business Management

Introduction

Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers.

The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.

Readership

Researchers and professionals in business, economics and allied disciplines.