Introduction
A comprehensive analysis of the biotechnology sector, Strategic Management of Biotech Firms focuses on how firms operate, compete, and innovate within complex global environments. It examines key political, economic, social, technological, environmental, and legal factors shaping the biotech industry, with particular attention to the European context.
The book explores strategic approaches to competition, including collaborations, cross-sector partnerships, and mergers and acquisitions. It also highlights innovation management through evolving business models, emphasising the role of research, intellectual property, risk management, and global expansion. Comparative insights from countries such as Italy, Spain, the UK, and South Korea offer a broader international perspective.
Further, the book analyses value-generating activities and strategic resources within biotech firms, covering operations, technology development, marketing, and organisational capabilities. It concludes with a focus on strategic marketing, intellectual property management, and the contribution of biotech firms to sustainable development.
Key Features
- - In-depth analysis of the biotech sector and its macro-environment.
- - Comparative international perspectives with a focus on innovation, business models, and strategic management.
- - Covers collaborations, partnerships, and mergers with insights into value chain activities and resource management.
- - Emphasis on intellectual property and sustainable value creation.
Target Readership :
Researchers, academics, postgraduate students and professionals in biotechnology, business management, and innovation studies.