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Marketing in a Digital World: Strategies, Evolution, and Global Impact
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Author: Amitabh Verma

Marketing in a Digital World: Strategies, Evolution, and Global Impact

eBook: US $79 Special Offer (PDF + Printed Copy): US $143
Printed Copy: US $103
Library License: US $316
ISBN: 978-981-5305-46-3 (Print)
ISBN: 978-981-5305-45-6 (Online)
Year of Publication: 2025
DOI: 10.2174/97898153054561250101
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Introduction

Marketing in a Digital World: Strategies, Evolution, and Global Impact explore the dynamic realm of digital marketing with this essential guide tailored for students, professionals, and business owners. This book covers topics on strategic integration of digital tools within business frameworks, emphasizing key digital marketing strategies crucial in today’s technology-driven environment. Beginning with foundational insights on digital marketing’s evolution from traditional methods, it progresses to in-depth discussions on SEO, social media, content marketing, and data analytics. The book addresses emerging trends like AI and AR in marketing, alongside critical topics such as data privacy regulations and customer relationship management. It also features practical case studies and industry insights.

Key Features:

  • - Comprehensive coverage of digital marketing strategies and tools.
  • - Practical insights with case studies and examples.
  • - Focus on emerging trends and ethical considerations.


Readership

Ideal for undergraduate and graduate management students, marketing professionals, and educators seeking to master digital strategies aligned with business goals.


eBook: US $79 Special Offer: US $143 Printed Copy: US $103 Library License: US $316

Preface

Welcome to ” Marketing in a digital world: strategies, evolution and global impact.” In an era defined by rapid technological advancement, the digital landscape is both a playground of opportunities and a labyrinth of complexities. This book is born out of a shared passion for demystifying the intricacies of digital business and empowering individuals and businesses to not just survive but thrive in this ever-evolving environment.

The journey begins with an exploration of the fundamentals – an “Introduction to Digital Marketing.” From there, the book embarks on a comprehensive voyage encompassing everything from understanding the digital landscape to crafting a robust digital marketing strategy. Each chapter is a piece of the puzzle, designed to provide you with practical insights, strategic perspectives, and ethical considerations crucial for success in the digital realm.

“ Marketing in a digital world ” is not just a guide; it’s a conversation about the convergence of technology, strategy, and humanity. This book explores into the critical aspects of website optimization, SEO, content marketing, and the intricacies of social media and email marketing. Analytics and data-driven marketing become not just tools but companions in decision-making, while the art of conversion optimization takes center stage.

In the latter chapters, the book navigates the future with discussions on emerging trends, legal and ethical considerations, and the delicate balance between global and local strategies. It is designed to be both a comprehensive resource for beginners and a strategic playbook for seasoned professionals.

As you turn the pages, consider this book an invitation to a dialogue. Engage with the concepts, challenge your assumptions, and apply the insights in the context of your unique digital journey. It is more than a guidebook; it is a collaborative exploration of the art of digital business, where technology meets strategy, and innovation aligns with ethics.

Thank you for joining us on this expedition. May this book empower you to not only navigate the digital landscape but to master the art of digital business.

Amitabh Verma
Faculty of Business, Sohar University
Sohar, Oman