Preface

Welcome to “Trends in Business Process Modelling and Digital Marketing: Case Studies and Emerging Technologies”. In the ever-evolving landscape of business and marketing, adaptability and foresight are paramount. This compilation seeks to unravel the intricate tapestry of contemporary business processes and digital marketing strategies, offering a panoramic view of the trends that shape industries worldwide.

As editors, our journey in curating this volume has been a fascinating exploration of the synergies between business process modeling and digital marketing. The convergence of these two domains is more than a mere coincidence; it represents a strategic imperative for organizations aiming not only to survive but to thrive in the digital age.

The case studies presented in this collection serve as practical testimonies to the dynamic challenges faced by businesses today. Through these real-world narratives, we delve into the intricacies of process optimization, customer engagement, and the strategic integration of digital technologies. Each case study is a testament to the resilience and ingenuity of organizations in navigating the complexities of the modern business landscape.

In addition to the case studies, this volume delves into the realm of emerging technologies that are reshaping the way business processes are modeled and digital marketing strategies are executed. From the transformative power of artificial intelligence to the decentralized promise of blockchain, our exploration of these technologies aims to equip readers with the knowledge and insights needed to navigate the digital frontier.

We extend our heartfelt gratitude to the contributors—experts, practitioners, and thought leaders—who generously shared their experiences and expertise, making this volume a rich tapestry of insights. Their dedication to advancing the understanding of business processes and digital marketing is evident in the depth and breadth of the content presented here.

As you embark on this journey through “Trends in Business Process Modelling and Digital Marketing”, we encourage you to engage with case studies and emerging technologies, seeking inspiration and practical guidance for your own endeavors. The future of business and marketing is shaped by those who understand the trends of today and embrace the possibilities of tomorrow.