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Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
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Editors: Arshi Naim, Praveen Kumar Malik

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

eBook: US $49 Special Offer (PDF + Printed Copy): US $79
Printed Copy: US $54
Library License: US $196
ISBN: 978-981-5274-71-4 (Print)
ISBN: 978-981-5274-70-7 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152747071240101
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Introduction

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace.

Key Features:

  • - Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively
  • - Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency
  • - Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making
  • - Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications

Readership

Ideal for business professionals, digital marketers, entrepreneurs, researchers, and students interested in digital transformation and emerging technologies.


eBook: US $49 Special Offer: US $79 Printed Copy: US $54 Library License: US $196

Foreword

In the ever-evolving landscape of business and marketing, staying ahead of the curve is not just a strategic advantage but a necessity. “Trends in Business Process Modelling and Digital Marketing: Case Studies and Emerging Technologies” serves as a timely and insightful guide into the dynamic realms of business process modeling and digital marketing.

As businesses navigate the intricate web of processes and strive for digital excellence, this book emerges as a beacon, shedding light on the transformative trends that shape industries today. The intricate interplay between business processes and digital marketing is a key theme explored within these pages. Through case studies and explorations of emerging technologies, this volume provides a comprehensive roadmap for practitioners, academics, and enthusiasts alike.

The case studies presented here are more than just stories—they are windows into real-world scenarios where innovative approaches have led to success. Each case study not only elucidates the challenges faced but, more importantly, unveils the strategies and technologies that pave the way for triumph. From streamlining complex business processes to harnessing the power of data-driven marketing, the narratives within offer valuable lessons and inspiration.

Moreover, as we navigate the uncharted territories of emerging technologies, the book serves as a compass, guiding readers through the intricacies of AI, block chain, and other transformative tools. The authors expertly unravel the potential applications and impact of these technologies, providing a roadmap for organizations seeking to harness their power.

In a world where change is constant, understanding the latest trends is paramount. This book is not just a collection of insights; it is a living document that reflects the pulse of contemporary business and marketing practices. As you embark on this journey through the pages ahead, may you find inspiration, practical wisdom, and a renewed sense of excitement for the possibilities that lie ahead.

Etinder Pal Singh
Apeejay School of Management.
New Delhi, India