Editors: Sukanta Kumar Baral, Richa Goel, Tilottama Singh, Erdener Kaynak, Vishal Jain

Series Title: IoT and Big Data Analytics (Volume 6)

Changing Competitive Business Dynamics Through Sustainable Big Data Analysis

Volume 6

eBook: US $59 Special Offer (PDF + Printed Copy): US $107
Printed Copy: US $77
Library License: US $236
ISSN: 2972-4147 (Print)
ISSN: 2972-4155 (Online)
ISBN: 978-981-5256-66-6 (Print)
ISBN: 978-981-5256-65-9 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152566591240601

Introduction

This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.

Readership

Business students, researchers, managers and entrepreneurs.

Contributors

Editor(s):
Sukanta Kumar Baral
Department of Commerce
Faculty of Commerce & Management
Indira Gandhi National Tribal University (A Central University)
Amarkantak, Madhya Pradesh
India


Richa Goel
Symbiosis Centre of Management Studies
Noida, Symbiosis International Deemed University
Pune
India


Tilottama Singh
Uttaranchal Institute of Management
Uttaranchal University
Dehradun
India


Erdener Kaynak
School of Business Administration
Penn State University, Harrisburg
777 W. Harrisburg Pike Middletown
USA


Vishal Jain
Department of Computer Science and Engineering
School of Engineering and Technology, Sharda University
Greater Noida
India




Contributor(s):
Ashima Bhatnagar Bhatia
Vivekananda Institute of Professional Studies – Technical Campus
New Delhi
India


Arun Velu
Equifax
Atlanta
USA


Ashish Joshi
Graphic Era Deemed To be University
Uttarakhand
India


Ashutosh Priya
Department of Applied and Regional Economics
Mahatma Jyotiba Phule Rohilkhand University, Bareilly
Uttar Pradesh
India


Aurodeep Kamal
KIIT School of Management
KIIT University, Bhubaneswar
Odisha
India


Arpita Nayak
KIIT School of Management
KIIT University
Bhubaneswar, Odisha
India


Abhiraj Malia
KIIT School of Management
KIIT University, Bhubaneswar
Odisha
India


Biswajit Das
KIIT School of Management
KIIT University, Bhubaneswar
Odisha
India


Bhubaneswari Bisoyi
Sri Sri University
Cuttack
Odisha
India


B.C.M. Patnaik
KIIT School of Management
KIIT University
Bhubaneswar, Odisha
India


Chitra Krishnan
Symbiosis Centre for Management Studies, Noida
Symbiosis International Deemed University
Pune
India


Debendra Nath Das
Mahatma Gandhi National Council of Rural Education
Hyderabad
India


Flavio De Sao Pedro Filho
Department of Management and Economics
Federal University
Rondonia
Brazil


Hitaishi Singh
Department of Home Science (Extension Education & Communication) ANDNNMM (CSJM University) Kanpur
India


Ipseeta Satpathy
KIIT School of Management
KIIT University, Bhubaneswar
Odisha
India


Isha Pant
Department of Computer Science and Engineering
THDC Institute of Hydropower Engineering and Technology
Uttarakhand
India


Jaya Bharti
Department of Psychology ANDNNMM (CSJM University) Kanpur
India


Jasmine Mariappan
UTAS
Ibra
Oman


Kari J. Lippert
The University of South Alabama
Mobile
USA


Madhuri Yadav
Department of Commerce
Indira Gandhi National Tribal University
Madhya Pradesh
India


Mohammad Nasfikur R. Khan
The University of South Alabama
Mobile
USA


Navita Mahajan
Amity University
Uttar Pradesh
India


Neha Rastogi
Doon Business School
India


Neeru Sidana
Amity School of Economics (ASE) Amity University
Noida
U.P.
India


Pragya Baluni
THDC Institute of Hydropower Engineering and Technology
Uttarakhand
India


Preetiraj Pattnaik
Centurion University of Technology and Management Bhubaneswar
India


Pawan Whig
Vivekananda Institute of Professional Studies - Technical Campus

New Delhi
India


Prasanta Kumar Mohanty
Centurion University of Technology and Management Bhubaneswar
India


Robert J. Cloutier
The University of South Alabama
Mobile
USA


Rabinarayan Patnaik
Faculty of Management Sciences, Siksha ‘O’ Anusandhan (SOA) Deemed University
Bhubaneswar
India


Richa Goel
Symbiosis Centre for Management Studies, Noida
Symbiosis International Deemed University
Pune
India


Rajeev Ranjan
Uttaranchal University


Ravi Kumar Gupta
Department of Humanities and Management Science
Madan Mohan Malaviya University of Technology
Gorakhpur
India


Sukanta Kumar Baral
Department of Commerce
Indira Gandhi National Tribal University
Madhya Pradesh
India


S. K. Baral
Department of Commerce
Indira Gandhi National Tribal University
Madhya Pradesh
India


Supriya Lamba Sahdev
ISBR Business School
Bangalore
India


Shama Kouser
Department of Computer Science Jazan University
Saudi Arabia


Tilottama Singh
Uttaranchal Institute of Management
Uttaranchal University, Dehradun, India


Udit Maheshwari
Department of Humanities and Management Science
Madan Mohan Malaviya University of Technology
Gorakhpur
India


Yusuf Jibrin Alkali
Federal Inland Revenue Service
Nigeria