Author: Mohammed Majeed

Artificial Intelligence in Business Management

eBook: US $39 Special Offer (PDF + Printed Copy): US $63
Printed Copy: US $43
Library License: US $156
ISBN: 978-981-5238-22-8 (Print)
ISBN: 978-981-5238-21-1 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152382111240101

Introduction

Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers.

The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.

Readership

Researchers and professionals in business, economics and allied disciplines.

Foreword

The world is in the era of digital transformation, which is affecting society and businesses alike. One of the major enablers of recent times is artificial intelligence (AI). This book is for business managers/owners and workforces who are looking to understand how the use of AI transforms the business sector. Most people have at least one encounter with AI every day. There are many ways in which AI can be applied to the management of businesses, including the enhancement of control operations, the reduction of complexity in decision-making, the eradication of human error, the simplification of work procedures, and the consolidation of business data. As AI improves and becomes more widespread in our daily lives, the stigma that it is only seen in scientific fiction dystopias is beginning to fade. Hence, the author’s goal for writing this book is to provide business leaders the knowledge on how to apply artificial intelligence in managing their businesses. Artificial intelligence is often considered a supporting tool rather than an alternative to human intellect and innovation. By the end of the book, readers will have a firm grasp of AI progress and the part it plays in boosting operations across industries. Managers can then devise a plan to help workers acquire new skills and adjust to the changing nature of their jobs as a result of AI evaluations. Therefore, it is crucial to evaluate this technology with an eye toward its potential advantages, practical uses, and room for future development.

George Kofi Amoako
Ghana Communication Technology University