Editors: Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.

Series Title: Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies

Digital Transformation in African SMEs: Emerging Issues and Trends

Volume 3

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISSN: 2737-5722 (Print)
ISSN: 2737-5730 (Online)
ISBN: 978-981-5223-38-5 (Print)
ISBN: 978-981-5223-37-8 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152233781240301

Introduction

This 2 volume set aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.

Readership

Educators, policymakers, entrepreneurs, researchers, and students.

Foreword

- Pp. i
Ahmed Tijani
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Preface

- Pp. ii
Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.
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List of Contributors

- Pp. iii

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Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa

- Pp. 1-15 (15)
Mohammed Abdul-Basit Fuseini*, Mohammed Majeed

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The Nexus Between Digital Transformation and SME Performance: The Perspective of Developing Economies

- Pp. 16-29 (14)
Stephen Mahama Braimah*, Mahmoud Abdulai Mahmoud, Awini Gideon, Bright Kwame Owusu

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Challenges of SMEs Adoption of Big Data in Africa

- Pp. 30-39 (10)
Mohammed Majeed*, Abdul-Mumin Khalid, Jonas Yomboi, Kwasi Nkayi

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Exploring Email Marketing Among Small and Medium Enterprises

- Pp. 40-54 (15)
Amin Ayarnah*

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Factors Influencing the Adoption of Big Data amongst SMEs in Africa

- Pp. 55-75 (21)
Mohammed Majeed*, Abdul-Mumin Khalid, Sulemana Ibrahim, Alhassan F.

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SMEs’ Use of Technology and Its Effect on the Firm

- Pp. 76-93 (18)
Alhassan Fatawu*, Abas S., Stanley C., Susana A.

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Adoption of Social Media by Small and Medium Enterprises: Key Factors and Impact

- Pp. 94-106 (13)
Alhassan Fatawu*, Abas S., Stanley C., Susana A.

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Subject Index

- Pp. 107-113 (7)
Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.
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