Editors: Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.

Series Title: Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies

Digital Transformation in African SMEs: Emerging Issues and Trends

Volume 2

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISSN: 2737-5722 (Print)
ISSN: 2737-5730 (Online)
ISBN: 978-981-5223-35-4 (Print)
ISBN: 978-981-5223-34-7 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152233471240201

Introduction

This 2 volume set aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.

Readership

Educators, policymakers, entrepreneurs, researchers, and students.

Contributors

Editor(s):
Mohammed Majeed


Abdul-Razak Abubakari


Awini Gideon


Jayadatta S.




Contributor(s):
Abas S.
Tamale Technical University
Tamale
Ghana


Ahmed Tijani
Minerals Commission
Tamale, Northern Region
Ghana


Aloriwor Elijah Kutogichiga
Department of Social Studies
Tamale Islamic Science Senior High School
Tamale
Ghana


Alhassan Fatawu
Tamale Technical University
Tamale-Ghana


Ashmond Adu-Ansere
Akenten Appiah Menka University of Skills, Training, and Entrepreneurial Development
Mampong
Ghana


Asare Charles
Ghana Communication Technology University
Tamale, Northern Region
Ghana


Felli Gideon Kupule Adobauru
C. K. Tedam University of Technology and Applied Sciences
Navrongo
Ghana


Awini Gideon
Department of Marketing
Tamale Technical University
Tamale-Ghana


Jayadatta S.
KLE’s Institute of Management Studies (IMSR)
Hubballi, Karnataka 580031
India


Kobby Mensah
University of Ghana
Legon-Ghana


Mohammed Majeed
Department of Marketing
Tamale Technical University
Tamale-Ghana


Nana Arko-Cole
University of Professional Studies, Accra
Tamale, Northern Region
Ghana


Nkayi Kwasi
Tamale Teaching Hospital, Salaga/yendi Rd
Tamale
Ghana


Parag Shukla
Department of Commerce, and Business Management
Faculty of Commerce The Maharaja Sayajirao University of Baroda, Pratapgunj
Vadodara, Gujarat-390002
India


Sophia Jonathan Machemba
The Maharaja Sayajirao University of Baroda, Pratapgunj
Vadodara, Gujarat-390002
India


Stephen Mahama Braimah
University of Ghana
Legon-Ghana


Stanley C.
Tamale Technical University
Tamale-Ghana


Susana A.
Accra Technical University
Accra-Ghana


Victus Elikplim Lumorvie
Lanzhou University of Technology, Lanzhou-Gansu Province
Lanzhou
China


Yomboi Jonas
St. John’s Integrated Senior High/Tech. School – Navrongo
Ghana


Zakari Bukari
University of Professional Studies
Accra-Ghana