Editors: Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.

Series Title: Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies

Digital Transformation in African SMEs: Emerging Issues and Trends

Volume 2

eBook: US $39 Special Offer (PDF + Printed Copy): US $67
Printed Copy: US $47
Library License: US $156
ISSN: 2737-5722 (Print)
ISSN: 2737-5730 (Online)
ISBN: 978-981-5223-35-4 (Print)
ISBN: 978-981-5223-34-7 (Online)
Year of Publication: 2024
DOI: 10.2174/97898152233471240201

Introduction

This 2 volume set aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.

Readership

Educators, policymakers, entrepreneurs, researchers, and students.

Foreword

- Pp. i
Ahmed Tijani
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Preface

- Pp. ii
Mohammed Majeed, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.
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List of Contributors

- Pp. iii

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Digital Tools (Big Data, IoT, AI, ML, etc.) for SMEs

- Pp. 1-29 (29)
Ashmond Adu-Ansere*, Victus Elikplim Lumorvie

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Factors Influencing the Adoption of Online Shopping and Its Influence on Consumers’ Intention to Shop Online: A Study of SMEs in Ghana

- Pp. 30-60 (31)
Mohammed Majeed*, Asare Charles, Yomboi Jonas, Nana Arko-Cole, Ahmed Tijani

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Digital Transformation of African SMEs: Understanding Digital Transformation

- Pp. 61-72 (12)
Yomboi Jonas*, Nkayi Kwasi, Aloriwor Elijah Kutogichiga, Felli Gideon Kupule Adobauru

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An Insight into the Consequences of Digitalization and Digital Technologies for Small and Medium Enterprises (SMEs) in Africa

- Pp. 73-81 (9)
Jayadatta S.*, Mohammed Majeed

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Effect of Big Data on SMEs Performance

- Pp. 82-93 (12)
Mohammed Majeed*

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Digitization Initiative and Digital Transformation for African Telecom Service Providers

- Pp. 94-105 (12)
Sophia Jonathan Machemba*, Parag Shukla

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The Role of Social Media as a Promotional Tool for SMEs in Ghana

- Pp. 106-127 (22)
Kobby Mensah*, Stephen Mahama Braimah, Awini Gideon, Zakari Bukari

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SMEs Use Artificial Intelligence in Africa: Benefits and Challenges

- Pp. 128-147 (20)
Alhassan Fatawu*, Abas S., Stanley C., Susana A.

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Subject Index

- Pp. 148-152 (5)
Mohammed Majeed*, Abdul-Razak Abubakari, Awini Gideon, Jayadatta S.
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