Chapter 9

Transforming OTT Digital Platform Business Using Blockchain Technology

J.S. Shyam Mohan*, Nagendra Panini Challa, Pasumarthy Swathi and Nuggu Kowshiki

Abstract

Technology is becoming an indispensable part of our lives. It plays an important role in health, banking, and education. Organizations have started adopting these technological developments to satisfy customer needs. The rise of the Over-th- -Top (OTT) digital platforms has created an economic platform in which the digital content, services, and offerings are facilitated by intermediaries and has changed the way of interaction. The blockchain serves as a means for creating a digital platform by creating trust among the intermediaries. Organizations should carry out innovative technology practices to be successful in a competitive environment. This chapter examines the gap between blockchain platforms and the role of the digital transformation process. It thereby provides researchers a holistic approach for studying the impact of blockchain on OTT platforms.

Total Pages: 173-194 (22)

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