Chapter 4

Usability Testing of Twitter App with Indian Users

Swapnil Pawar and Ganesh Bhutkar*

Abstract

This research paper presents a usability testing of the Twitter app with Indian Twitter users for identifying usability problems, especially for the new users or beginners. This usability test mainly focuses on a normal usage context and subject of observations, which significantly affects the user experience with the Twitter app. Various Twitter functionalities/features have been explored during usability testing, and ten frequently used tasks were selected. The selected users have been ten Indian college students in the age group of 21-23 years but are not using Twitter now or have not used Twitter before. It is directly affected by usability problems related to the app like Twitter. Therefore, several usability problems have been identified during usability testing. These problems include the ambiguous design of icons, faulty design of buttons, hidden options inside the menu, information overload, and inefficiency with functions. Few remedies are also proposed for dealing with identified usability problems with the Twitter app. It is believed that the design updates based on identified usability problems and remedies will improve the user experience of Indian Twitter users, boosting the popularity of the Twitter app among Indian youths.

Total Pages: 35-73 (39)

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