Chapter 7

Promises and Challenges

Emmanuel C. Alozie

Abstract

Chapter VI explores the role of advertising in modern economies as it relates to Nigerian and African contexts. While it recognizes that advertising contributes to economic development and holds promises, it contends that there are challenges associated with advertising with regards to politics, socioeconomic and cultural concerns that must be addressed.

Total Pages: 68-75 (8)

Purchase Chapter  Book Details