Chapter 5

Semiotics and Advertising: A Conceptual Discourse

Emmanuel C. Alozie

Abstract

Chapter IV offers a detailed description of semiotics and discourse analyses. It explores their roles as theoretical and methodological anchors.

Total Pages: 25-33 (9)

Purchase Chapter  Book Details

RELATED BOOKS

.Intellectual Property Basic Manual for Researchers in Universities.
.Research on Corporate Environmental Responsibility in China.
.Firms’ Strategic Decisions: Theoretical and Empirical Findings.
.Firms’ Strategic Decisions: Theoretical and Empirical Findings.
.The Anatomy of Counterintelligence: European Perspective.
.Collaborative Governance and Public Innovation in Northern Europe.