Chapter 8

Introduction to Sensory Optimization

Howard R. Moskowitz

Abstract

The food and beverage industries are today facing an extremely competitive business situation. To the degree that the product developer or marketer, as well as general business manager, can understand the consumer and target efforts, the business will be more successful. This chapter introduces sensory optimization that could fill that need, for it provides both theory and case histories illustrating the types of issues, the nature of the thinking and the way the problem is solved in a practical format. Aimed toward all aspects of the industry, the chapter is especially important for those involved in the early stages of development, where there is much business opportunity.

Total Pages: 145-157 (13)

Download Free  Book Details

RELATED BOOKS

.Intellectual Property Basic Manual for Researchers in Universities.
.Research on Corporate Environmental Responsibility in China.
.Firms’ Strategic Decisions: Theoretical and Empirical Findings.
.Firms’ Strategic Decisions: Theoretical and Empirical Findings.