Chapter 15

Effectiveness of Flyer Advertising: Case Studies in Science TQM - 2

Kakuro Amasaka

Abstract

In this paper, the author shows the effectiveness of flyer advertising utilizing as a core technology “Total Marketing System, TMS”. TMS is part of “Science TQM”, which contributes to constructing a “Toyota Sales Marketing System, TSMS”. This new TSMS is key to scientific automobile sales innovation at Toyota group dealers in Japan. This study describes the “flyer advertising effect”, the “day of the week effect”, and the “new car effect”. Employing the “Science SQC” approach, these effects are acknowledged among those on the front lines of automobile sales as having a high level of investment efficiency and resultant customer traffic.

Total Pages: 143-155 (13)

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