Chapter 8

Strategic Marketing Development Model: Innovation Model Utilizing Science TQM - 1

Kakuro Amasaka

Abstract

A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this paper, the author verifies the validity of a “Strategic Marketing Development Model, SMDM” for developing core principle “Total Marketing System, TMS” of “Science TQM”. This paper aims to create a “Scientific Customer Creative Model, SCCM”, a form of strategic marketing utilizing SMDM. Concretely, the author will also introduce the effectiveness of SMDM that reflects latent customer needs through scientific marketing application examples via “Toyota’s Intelligent Customer Information Marketing System, T-ICIMS”.

Total Pages: 62-69 (8)

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