Chapter 18

The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience

Eugene Galanter, Howard Moskowitz and Matthias Silcher

Abstract

In this chapter we explore the nature of what makes a pleasant experience, looking at the initial visit to the veterinarians. We found clear and meaningful information about what clients want, and what interests them. However, just because a client finds something interesting does not mean that the client will pay for it.

Total Pages: 173-183 (11)

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