Chapter 18
The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience
Eugene Galanter, Howard Moskowitz and Matthias Silcher
Abstract
In this chapter we explore the nature of what makes a pleasant experience, looking at the initial visit to the veterinarians. We found clear and meaningful information about what clients want, and what interests them. However, just because a client finds something interesting does not mean that the client will pay for it.
Total Pages: 173-183 (11)
Purchase Chapter
Book Details