Chapter 7

The Role of Norms in Organizational Change Efforts

Tove Helland Hammer

Abstract

Norms are taken-for-granted beliefs about how people should think and behave. This chapter explains the role workplace norms play in organizational change projects. It presents an analysis of how norms emerge, are developed, and become institutionalized, describes the research that shows how norms determine behavior by shaping employees’ perceptions and interpretations of events, and explains how norms function to facilitate and retard the effects of organizational change.

Total Pages: 52-61 (10)

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